Shopping malls are like bad ex spouse; they just keeps popping up in places you would rather not see. I read an article earlier this morning about how the shopping malls of America are undergoing transformation; as if we couldn’t tell right?
While the article was trying to bring light to the fact that malls aren’t dead; t it’s just the size of the mall that is dying. In other words; bigger malls are better for America. And more of that is just what America needs. More for more right? More roller coasters in malls for more of your money. More is the American dream after all.
As I reflected on the idea of the shopping mall and how consumers are shopping now and what that experience really is. As a kid we used to go to the mall and it was an experience. An experience of finding a bathing suit that I was allowed to wear in public. An experience of finding clothes that would be appropriate. It was never a good experience; until I went without my parents. You may remember Mervins, the Denver, May D & F and others. The hours certainly were not what they are now and it wasn’t about riding roller coasters and having a Starbucks or five star meal. The purpose was to shop. It’s changed since then and what may surprise you that only 6% of retail sales were online according to the US Census Bureau.
When I think of shopping malls now it screams desperation. Desperation for you to come and willingly pay more than you should for most items because the retailers can’t afford their rent any other way. The mall screams manipulation of getting your kids to want to go to climb the wall or ice skate while you pay a fortune for them to do so; all in the name of the experience of shopping. Who wouln’t really want to shell out four dollars for a pretzel?
In the big scheme of things you probably don’t need most of what you get in a shopping mall. They need you more than you realize. It’s a trap for you think otherwise. If you look at what you currently own you probably have more than enough. More to get by with. More to enjoy; and maybe even more to give away. Just take a closer look. You have enough. Like that old spouse; let it go. You don’t need it any more. You have all that you need just the way you are.